Simplified Startup1Week 1
Discovery & direction
Founder call, kickoff workshop, and a written brief outlining goals, scope, and questions. You approve.
Strategy, planning & advisory for founders
Turn your idea intoa real plan.
Business plans, pitch decks, market research, and honest advice — built for founders who want to launch faster and pitch stronger, without paying enterprise consulting rates for it.
Founder-led Investor-ready deliverables Transparent published pricing No equity taken
Why founders get stuck
Most early businesses fail for reasons that aren’t about ability.
They fail because the plan, the deck, the numbers, or the go-to-market never got real. Here’s the pattern — and the gap we fill.
The plan lives in your head
No one else can back it, invest in it, or execute against it while it’s only in your head.
The deck blends in
Investors sit through 20 a week. A template deck that looks like the rest kills the meeting.
The market wasn’t what you assumed
Real research often shows the opportunity is smaller — or bigger — than the gut said.
The numbers don’t add up
Investors read your model as a test of discipline. Weak numbers read as a weak founder.
The GTM is a hope
“We’ll do social media and word of mouth” is not a strategy — it’s a wish.
Consultants cost a fortune
Big firms want $50K+ retainers; advisors want 1–2% equity. Most founders can afford neither.
That’s the gap we fill: real strategy work, done fast, at published prices — with no equity ask.
What’s included
Pick a deliverable. See what’s inside.
Everything is a working document you own and can run the business on — not a 60-page thesis that sits in a drawer.
Business Plan Development
A working document, not a 60-page thesis.
What’s inside
Executive summary
Company, mission & values
Product / service breakdown
Market & competitor analysis
Marketing & sales strategy
Operations plan
3-year monthly projections
Funding request & use of funds
Editable and yours to keep — no equity, no lock-in.
What you get
A launch-ready business, backed by real strategy.
A working business plan you can use with lenders, partners, and your own team.
An investor-ready pitch deck that stands out from the 20 others they saw that week.
Real market & competitor data to back up every claim you make.
Numbers that add up — an editable financial model you own and can update.
A go-to-market plan with clear channels, milestones, and a first-90-day roadmap.
Ongoing advisor access for the questions that come up between milestones.
Who this is for
The right fit if you’re…
A first-time founder
An idea but no clear plan — you need structure, not more inspiration.
Preparing to raise
You need a deck, plan, and financials that hold up to investor questions.
Launching a new line
Inside an existing company — startup rigor without the trial and error.
Formalizing
Register the entity, structure it properly, and set up a business you’ve run informally.
Pivoting
Changing what you sell or who you sell to — and need to re-plan the whole thing.
How it works
A structured 4–6 week engagement.
Every step ends with a real deliverable and your sign-off before we move on.
2Week 2
Research & numbers
Market sizing, competitor mapping, and the first draft of the financial model — ends with a findings doc.
3Weeks 3–4
Plan & deck
Business plan and pitch deck drafted in parallel, two rounds of revisions each, ending in approved finals.
4Week 5
GTM & handover
90-day roadmap, setup guidance, and a handover call — you walk away with everything editable and owned.
Ongoing (optional) — Advisory Retainer: monthly strategy calls plus Slack access for quick questions, priced separately. No long-term contract.
Pricing
One clear price, published up front.
No equity taken, no “book a call to hear our pricing.” Project packages paid in two installments; advisory retainers billed monthly.
Founder Starter
The essentials — business plan, basic financials, and a 90-day GTM plan.
Published rate
Full Founder Package
Plan, pitch deck, market research, financial model, GTM strategy, and setup guidance.
Published rate
Founder + Advisory
Full package plus 3 or 6 months of advisory calls, Slack access, and decision reviews.
Published rate
Advisory Retainer
For founders who’ve built the plan — ongoing monthly strategy support.
Published rate
You keep 100% of your company No equity taken
Project packages paid in two installments — 50% at kickoff, 50% at handover. Advisory retainers billed monthly, no long-term contract. Every exact number is on the pricing page.
Common questions
Asked by every founder.
No. Everything is priced in dollars, published up front, and paid like any other vendor. You keep 100% of your company.
Usually 4–6 weeks for the Full Founder Package; the Starter can move in ~3 weeks. Advisory retainers are ongoing.
We build the deck, plan, and financials investors need, and help you prep for meetings. We’re not a broker and take no placement fee — investor-list research is an optional add-on.
No — we handle strategy, planning, and setup guidance, and refer you to trusted legal and accounting partners for licensed work. Keeps costs down; you always know who does what.
Even better — we review, refine, and level them up rather than start from scratch. Priced by scope, usually less than a full engagement.
Yes. Business plan, pitch deck, market research, and financial model can all be booked standalone — ask for a scoped quote.
Price and focus. We’re a fraction of a McKinsey-style engagement, and built for founders who execute the advice themselves — not delegate it to a 12-person team.
Accelerators trade equity for structure and network. We’re priced in dollars and take no equity. Some founders use both — an accelerator for community, us for the deliverables.
Absolutely — restaurants, services, retail, professional practices, e-commerce, software. The fundamentals are the same across industries.
You own everything — plan, deck, model, and research, all editable. Want ongoing support? The Advisory Retainer keeps us in your corner monthly.
Business Startup & Advisory
Have an idea? Let’s turn it into a plan.
Book a free founder call. We’ll talk about where you are, where you’re going, and what it’d take to get there — with a clear price at the end. No obligation, no equity ask, no jargon.