Simplified StartupFrom your brand, not a template
- Page designs from your brand — mobile-first, every screen size
- A written design system: type, color, spacing, components
- Conversion architecture: where every click is supposed to go
SS-WEB-02 · Pillar file · Web Studio
A websitethat sells.
Small business web design without the guesswork — designed from your brand and your buyer, built to convert, and shipped against a 14-point checklist you can read. You're on the sample right now.
Priced by scope band from $3,000 — set before work startsNamed product · Fixed scope
What a build includes — in writing.
One named product — one fixed scope, one price band set in your plan before work starts. No hourly meter, no drift.
Written for your buyer
- Conversion copy written for your buyer, in your voice
- Search briefs baked in — pages built to be found
- Plain-language rule: if your customer wouldn't say it, we don't write it
Fast on real phones
- Developed, tested, and shipped — fast on real phones, not just demos
- Analytics and form tracking wired and verified before launch
- Every page passes the 14-point checklist
You own everything
- You own everything — domain, site, content, accounts
- Documentation a future developer will thank you for
- Optional monthly growth plan if you want us to keep driving
Scope is written down — both directions
Your plan lists what's in and what's out. If something new comes up mid-build, it gets scoped and priced in writing — never absorbed silently, never billed as a surprise.
Plain answer
What a small business website actually needs.
Good web design isn't about more pages or more effects — it's five jobs done properly. This is the checklist behind our checklist.
01
Say what you do in five seconds
A visitor should know what you sell, for whom, and what to do next — before they scroll.
02
Load fast on a phone
Most local buyers arrive on mobile. Speed is a ranking factor and a patience factor.
03
Make contact effortless
Click-to-call, short forms, and a next step on every page — not buried on one.
04
Give search engines structure
Clean headings, schema, and indexable pages — the technical plumbing rankings depend on.
05
Measure what happens
Analytics wired from day one, so you know which pages earn enquiries and which just exist.
✓
All five, every build
Every build here ships against all five — that's what the 14-point checklist enforces, page by page.
How a build runs
Three steps. No mysteries.
01Week 1
Map
What happens
A working session on your goals and buyer, then a written plan: sitemap, page list, scope band, and schedule.
You get
The plan — free, and yours to keep either way.
02Dated, in writing
Build
What happens
Design, copy, and development in weekly slices you can see. Every page passes its checklist before it reaches you. Two revision rounds built in.
You get
Weekly updates with progress you can click — not activity lists.
03After launch
Grow
What happens
Launch with measurement wired from day one. Keep it in-house with our docs, or continue on a monthly growth plan.
You get
A site that earns its keep — and the numbers to prove it.
The quality bar, published
Fourteen checks per page. Here are six.
Every page we ship passes a written 14-point checklist — binary checks, no adjectives. This site holds itself to the same list.
The build catalogue
Every service, its own page.
Each with its scope itemized, its pricing model stated, and what it deliberately doesn't include — so you know what you're buying before the call.
Custom website build
A new site designed and built to convert — tracking installed before launch, code yours to keep.
Local business websites
Built to turn “near me” searches into calls, bookings, and reviews — for anyone who serves a city or service area.
B2B & SaaS websites
Sites for long sales cycles and buying committees — structured to generate pipeline, not compliments.
Ecommerce build
A store engineered around product pages and checkout — where the sale actually happens.
Landing pages
One page for one campaign — the fastest honest fix for paid traffic that isn't converting.
Conversion optimization
More from the visitors you already have — structured testing, honestly reported.
Redesign & migration
Rebuild or replatform without losing rankings — the redirect map is the deliverable.
Web applications
Internal tools and portals, scoped tightly — with an honest build-versus-buy answer first.
Managed hosting
Monitoring, tested backups, staged updates — uptime measured and reported, not promised.
Care plans
Updates, checks, and small changes within stated hours — so the site ages instead of rotting.
The honest comparison
DIY builder, cheap template, or custom build?
All three are legitimate — for different businesses. Here's the straight version, including when not to hire us.
Anything online this week
Right if you're pre-revenue and need something up now. Wrong once customers choose between you and a competitor on their phone — conversion, speed, and search structure are where builders quietly cost you.
Low cost · high hidden costFinished in the demo only
Looks done in the demo, then every business gets the same skeleton. If your site can't say why you're different, it isn't selling — it's existing.
Cheap now · rebuilt laterDesigned from brand & buyer
Engineered for speed and search, wired for measurement — and priced by scope band before work starts. That's exactly what you're reading.
From $3,000Our rule of thumb: if the site's job is to win customers, build it properly once — it's cheaper than rebuilding twice. If the site's job is just to exist, say so, and don't pay custom prices for it.
What it costs
Priced by scope band — set before work starts.
Builds are banded by scope — pages, features, integrations — and your band is set in your free growth plan, in writing, before any work begins. If you need a brand first, those prices are published too.
from $3,000
Banded by scope — a focused brochure site up to $15,000+ for larger builds. Exact figure fixed in your plan.
$2,000–3,500
Logo suite, color and type system, voice guide, starter templates.
$3,500–5,000
The Foundation plus extended applications and collateral.
After launch, monthly growth plans start at $1,000/mo. Any two services save 10%, three or more save 15% — every price is on the price list.
Case study #0
This page is the portfolio.
Same product, same process, same checklist we'd run for you — documented from brief to launch, including the drafts that scored 3/5 before this one didn't.
Case file · SS-WEB-02RENDERED & TESTED · 3 SCREEN SIZES
ProductWeb Presence Build — this very one
Revisions3/53/54/54/55/5✓ Shipped
VerifiedThree screen sizesMotion offScripts off
Fair questions
Asked by every smart buyer.
No. The design system is built from your brand and your buyer — the process is productized, the design isn't. That's why it's both fast and yours: we don't reinvent how to build a site each time, we reinvent what yours says and shows.
You do — domain, code, content, and every account, in your name, per contract. If we part ways, you keep everything and the documentation to run it.
The site hands off clean, with measurement wired and docs written. If you want us to keep driving — content, search, campaigns — that's a monthly growth plan, priced on the price list, month to month after the initial term.
Here it's published: scope bands run from $3,000 for a focused brochure site to $15,000+ for larger builds — the exact figure is fixed in your written plan before work starts. Market-wide, anything under $1,000 is usually a template job, and "call us" usually means the meter is running.
Three to six weeks by scope, and the schedule is dated in your plan — design, build, checklist pass, launch. What makes builds late everywhere is content arriving slowly; we schedule content collection first so the clock doesn't stall on week two.
Adjacent practices
Often bought together.
Get more customers
Marketing sends the traffic; the site you build here has to catch it. Fixed scope, published prices.
The Launch bundle
Plan, build, and marketing together.Three services — 15% off
Fill your pipeline
Outbound to go with the inbound — targeted prospecting with activity counts you can verify.
Launch your business
Starting from zero? The plan comes first, then the site — in that order, on purpose.
End of file · SS-WEB-02
Get your free growth plan.
A working session on your goals, then a written plan with the exact scope, price band, and schedule we'd recommend — free, and yours to keep whether or not you hire us.