Simplified StartupShow up when they search
- Technical SEO, on-page work, local search, and Google Business Profile
- Keyword architecture built around what your buyers actually search
- Not what’s easy to rank for — what’s worth ranking for
SS-WEB-13 Pillar file Digital marketing
- “We’re optimizing.”
- “Impressions are up.”
- “Let’s circle back next quarter.”
Get morecustomers.
Digital marketing for small business, with the black box removed. You’ll know what we did, what it cost, and what it moved — fixed scope, published prices, and a report you can actually read. Built for owners who’ve been burned by an agency before.
Published pricing — every plan, on this pageA written checklist per deliverableResults published only with client sign-off
Named services · Fixed scope
What’s included — in writing.
Our digital marketing services for small business are a fixed set of named products. You pick what you need, we price it before we start, and you get a monthly report tied to the goal.
Paid campaigns, tracked first
- Google, Meta, LinkedIn, and YouTube campaigns
- Tracking verified firing before a dollar of spend — no exceptions
- You pay platforms directly, so you own the account and its history
Content made by a person
- Blog, short-form video, social, and email
- Written by a person, finished by a person, in your voice
- If a reader could tell it was machine-made, it doesn’t ship
Brand that stays consistent
- Brand foundation and identity systems
- The design assets that keep everything consistent
- Voice guide and templates your whole team can use
Explicitly out of scope — and we’ll say so on the call
We don’t manage your sales calls, we don’t write your legal or medical copy without your review, we don’t buy followers or reviews, and we don’t run campaigns for claims we can’t substantiate.
Plain answer
What digital marketing for a small business actually means.
It’s the work of getting found by people already looking for what you sell, staying in front of the ones who aren’t ready yet, and being able to prove which of it paid. In practice, that’s five jobs:
01
Being findable
Search rankings, local results, and your Google Business Profile — showing up when someone types the problem you solve.
02
Being visible
Paid campaigns on Google, Meta, LinkedIn, or YouTube that put you in front of buyers you haven’t met yet.
03
Being credible
Content, reviews, and a brand that make the shortlist decision go your way.
04
Staying in touch
Email and lifecycle sends to the people who said yes to hearing from you.
05
Knowing what worked
Tracking and reporting that tie every dollar to an enquiry, a call, or a sale.
A small business rarely needs all five at once — which is why the plan names the two or three worth doing first, prices them, and skips the rest until the numbers say otherwise.
How the work runs
Three steps. No mysteries.
012 weeks
Map
What happens
We audit what exists, pull real numbers from your analytics and ad accounts, and interview you about who actually buys. If the honest answer is “you don’t need marketing yet, you need a better offer,” that’s what the plan says.
You get
A written plan naming the channels, the scope, the price, and the metric we’ll judge it by.
023–6 weeks by scope
Build
What happens
Tracking and analytics first, always. Then the assets: pages, campaigns, content, creative. Everything runs through the checklist for its type before it goes live.
You get
Working assets — and you see them before your customers do.
03Monthly, ongoing
Grow
What happens
The work runs on a published cadence. Underperformance gets named by us first, in plain language, with what changes next month.
You get
A report that leads with the numbers and a call to walk it — not a list of tasks performed.
The difference, plainly
No mystery hours.
Most agencies sell you a retainer and a vibe. You never learn what the scope actually was, so you can never tell whether you got it.
We publish the scope before you sign, we publish the price, and we publish the checklist each deliverable has to pass. When something underperforms, you hear it from us first — in the monthly report, in plain language, with what we’re changing.
Scope, price, and quality bar — all published before you sign.
We commit to activities and a cadence, and we hit them.
Nobody honest guarantees a ranking or lead volume — we won’t pretend otherwise.
Marketing strategy, sequenced
What’s worth doing first.
A marketing strategy for a small business isn’t a 40-page deck — it’s an honest sequence. Ours usually runs in this order, and your written plan says which steps apply to you and which to skip:
- 01Fix the offer and the trackingBefore spend goes anywhere, make sure there’s something worth selling and a way to measure it.
- 02Be findable for existing demandCapture the buyers already searching — SEO, local, and Google Business Profile.
- 03Turn the site into a place that convertsTraffic is wasted if the page can’t catch it.
- 04Build credibility with content and brandWin the shortlist decision before the sales conversation starts.
- 05Buy visibility once the funnel holdsPaid campaigns amplify a machine that already works — not a leaky one.
- 06Keep in touch and compoundEmail, lifecycle, and reporting turn one-time wins into a repeatable engine.
If a step doesn’t apply to your business, the plan says so — the same way it says if you don’t need marketing yet. That’s what a strategy is for.
Published pricing
What marketing costs here.
The Monthly Growth Retainer is the recurring engine. Three tiers — and your exact number is fixed in your plan before work starts.
Starter
$1,000–1,500 /mo
One channel, done properly, with monthly reporting.
- Core channel management
- Monthly content calendar, written and shipped
- Monthly results report
Growth
$2,000–4,000 /mo
Multiple channels, content production, and active optimization.
- Everything in Starter
- Search visibility and conversion work
- Quarterly strategy session with your plan owner
Full-Service
$4,000–8,000 /mo
The full stack, coordinated, with priority delivery.
- Everything in Growth
- Paid campaigns and full-funnel measurement
- Every channel under one plan owner
SEO, standalone — if search is the only thing you need
SEO Audit
One-time. Technical, on-page, and content gaps, with a prioritized fix list.
$1,500–3,000
Monthly SEO
Ongoing optimization and content. Six-month minimum — real search work needs runway.
$1,500–3,000 /mo
Aggressive SEO
For competitive markets: more content, more targets, faster cycles.
$3,000–6,000 /mo
Brand — if you need to look like a business first
Brand Foundation
Logo suite, color and type systems, voice guide, starter templates.
$2,000–3,500
Full Brand Identity
Everything above plus extended applications and a complete asset library.
$3,500–5,000
10% off
Any two services
Bundling is automatic — inside marketing or across every other practice.
15% off
Three or more services
So a website build plus a retainer plus bookkeeping is 15% off all three.
Runway
Three-month minimum on retainers, six months on standalone SEO — real work needs runway to show.
Ownership
You pay ad platforms directly, so you own the account and the history. You own everything we make.
Tools
Tools are included in the price. No separate software line item to reconcile later.
No surprises
No lock-in past the initial term, no setup fee, no surprises on the invoice.
Everything under the hood
The full service list, grouped.
Every service is delivered inside the retainer tiers or as scoped standalone work — each with a written scope and a defined finish line.
Get found
SEO
Technical, on-page, and content — built around what buyers actually search.
Local SEO
Show up where your customers are standing — maps, local packs, citations.
Technical SEO
Speed, structure, indexing, and the plumbing rankings quietly depend on.
Google Business Profile
The listing customers see first, kept accurate, active, and answering.
AI search optimization
Structured, extractable answers for the search engines that now write answers.
Paid
Google Ads
Search intent captured — tracking verified before a dollar of spend.
Meta Ads
Facebook and Instagram campaigns with creative that earns the stop-scroll.
LinkedIn Ads
For when your buyer is a title, not a demographic.
YouTube Ads
Video reach with frequency caps and measurement, not spray-and-pray.
Retargeting
Reminding warm visitors, with frequency capping mandatory — never stalking.
Social & content
Social media management
Calendar, creation, posting, and community — run as one service, on a stated cadence.
Influencer marketing
Creator partnerships with disclosure requirements built into every brief.
Content marketing
Articles and resources that answer what your buyers are already asking.
Copywriting
Pages, ads, and emails written for your buyer, in your voice.
Video marketing
Short-form and explainer video, planned for the platforms it runs on.
Brand & design
Branding
Foundation to full identity — the published bands are above.
Logo design
A mark built to work at every size, delivered as a full suite.
Graphic design
The assets that keep everything consistent — social, print, presentation.
Lifecycle & measurement
Email marketing
Opted-in lists only — welcome flows, campaigns, and lifecycle sends.
Analytics & reporting
The monthly report that leads with numbers — what we did, what it moved, what changes.
Reputation management
Review generation done right — never bought, written, incentivized, or gated.
Fair questions
Asked by every burned buyer.
Because hiding them wastes your time and ours. You should be able to tell in ninety seconds whether we’re in your range. The published number is a band, not a bait — the exact price gets fixed in writing before any work starts, and it doesn’t move unless you change the scope.
One named person owns your account and is named in your written plan before you sign. You’re not managing a pool of contractors. The team works US Eastern hours, and every deliverable passes a written checklist you’re allowed to read.
You’ll know early, because the report leads with numbers rather than activity. If a channel is underperforming, we say so and change it — that’s the monthly call. What we won’t do is promise a result no honest agency can promise. We commit to the scope, the cadence, and the quality bar, and we hold to those.
Here, the numbers are published: retainers run $1,000–1,500/mo (Starter), $2,000–4,000/mo (Growth), or $4,000–8,000/mo (Full-Service). Standalone SEO runs $1,500–6,000/mo by intensity, and brand work is $2,000–5,000 as a project. Your exact figure is fixed in a written plan before work starts — the market’s typical “it depends, book a call” is exactly what this page was built to avoid.
A consultant tells you what to do; an agency does it. If you have a team to execute, our Map phase works as exactly that, and the plan is yours to run with anyone. If you don’t have executing hands, the retainer is the consultant and the execution together: senior-led strategy, then the same team ships the work. You shouldn’t pay twice for thinking and doing.
Adjacent practices
Often bought together.
A website that converts
Marketing sends the traffic; the site has to catch it. Built to a published checklist.
Outbound to go with the inbound
We bring them to you; that team goes and gets them. Coordinated, not competing.
Automate what’s repetitive
Reporting, follow-up, and lifecycle work that shouldn’t need a human every time.
Two bundles marketing belongs to
Launch (plan, build, market — in that order) and Scale (inbound, outbound, and automation together).Three services — 15% off
From the resources desk
Read before you decide.
Two guides worth the read before any agency conversation — including this one.
End of file · SS-WEB-13
Find out what’s actually worth doing.
You’ll get a written marketing plan — the channels worth your money, the scope, the price, and the number we’d judge it by. No retainer required to get it, and no chasing afterward if the answer is no.