SS-WEB-08 · Practice file · Sales & Lead Gen

Fill yourpipeline.

B2B lead generation and appointment setting for owners who are done chasing. Targeted cold email and LinkedIn outreach, written in your voice and sent under your name — with the activity counts verified every single week.

We commit to activity we can count — not outcomes we can’t control
Named product · Fixed scope

What the engagement includes — in writing.

One named product, one fixed scope, one price set in your plan before outreach starts — described in activity you can count, not vague “leads.”

ICP & targeting

Who’s actually worth reaching

  • A defined ideal customer profile — industry, size, role, trigger
  • The disqualifiers written down too, so we don’t waste sends
  • Signed off by you before a single message goes out
List building

Real people, verified

  • Prospects researched and contact details verified — not scraped junk
  • Deliverability protected: warmed domains, checked addresses
  • The list is yours, exported to your CRM, kept forever
Outreach in your voice

Sent under your name

  • Sequences written in your voice, approved by you before they run
  • Cold email and LinkedIn, coordinated — not two disconnected tools
  • Replies routed to you; nothing impersonates you unsupervised
Booked conversations

Straight onto your calendar

  • Interested replies handled and booked onto your calendar
  • A weekly report with the actual counts — sent, opened, replied, booked
  • Context attached to every booking, so you walk in warm
Scope is written down — both directions

Your plan lists the target profile, the channels, and the weekly activity commitment. We commit to activity we control — research, sends, follow-ups, bookings — not to a number of closed deals, which depends on your offer and your sales call.

How it runs

Three steps. No mysteries.

01Week 1

Target

What happens

We build the ideal customer profile with you, draft the messaging, and get both approved before anything sends.

You get

A written target profile and message set you signed off — yours to keep.

02Sequences live

Reach

What happens

Verified lists built, domains warmed, and sequences run across email and LinkedIn — replies routed to you, deliverability watched daily.

You get

Outreach going out under your name, with a real person on the replies.

03Every week

Book

What happens

Interested prospects booked onto your calendar, and a weekly report with the actual counts — researched, sent, opened, replied, booked.

You get

Conversations on your calendar and numbers you can audit.

The honest difference

Activity you can count. Promises we can keep.

Most lead-gen agencies sell “qualified leads” and quietly define the word to suit themselves. We commit to the work we control — and report it honestly.

We commit to activity, not outcomes

Sends, follow-ups, replies handled, meetings booked — numbers we control and can verify. Whether a deal closes depends on your offer and your call, and we won’t pretend otherwise.

“Qualified” is defined in writing

Before we start, we agree exactly what a qualified conversation is — role, fit, and intent — so nobody moves the goalposts at reporting time.

You own the accounts and the data

Domains, inboxes, lists, and CRM records are yours — built in your accounts, kept if we part ways. No hostage lists, no “our platform” lock-in.

Compliant by construction

Opt-outs honored, sending limits respected, domains warmed properly. Deliverability is a discipline, not a growth hack that burns your domain in a month.

The whole model rests on one line: if we can’t control it, we don’t promise it — and if we can count it, we report it every week.

The honest comparison

A typical agency, or here.

Both will send email. The difference is what’s promised, who does the work, and what you own when it’s over.

Scroll sideways →

Typical agency
Here You are here
Price

“Book a call for pricing.” The meter is the model.

Published bands, fixed in your plan before work starts.

“Qualified”

Defined vaguely, then flexed at reporting time.

Agreed in writing up front — role, fit, intent.

Contract

Long lock-in, auto-renew, awkward exit.

Short minimum term, then month to month.

Who does the work

A junior on ten accounts, or offshore autopilot.

A named specialist — a human on your replies.

Reporting

A dashboard of vanity numbers, monthly.

Actual activity counts — verified, every week.

Data & accounts

“Our platform.” You leave with nothing.

Your domains, lists, and CRM — kept for good.

The straight answer

Retainer, or pay-per-appointment?

People ask for pay-per-appointment because it sounds risk-free. Here’s what each model actually does to the work — and which one we run.

Pay-per-appointment

Sounds risk-free

Priced per booked meeting
What it sounds like“I only pay when a meeting lands” — all the risk on the agency.
What it actually meansThe incentive is to book anyone who’ll say yes — loose targeting, no-shows, and meetings that waste your morning. You pay for volume, not fit.
The model we runRetainer

Aligned on quality

$2,500–$8,000/mo by scope
What it sounds likeA fixed monthly fee for a defined activity commitment.
What it actually meansThe incentive is to book the right conversations, because we keep the account by keeping you happy — not by inflating a meeting count. Targeting stays tight; you own everything.
The straight answer: pay-per-appointment optimizes for the meeting count; a retainer optimizes for meetings worth taking. If a provider only offers per-appointment, ask how they define “qualified” — the answer tells you everything.
What it costs

Priced by scope — set before work starts.

A monthly retainer, banded by how many channels and how much volume you need. Your exact number is fixed in your free growth plan, in writing, before any outreach begins.

Lead-gen retainer
$2,500–$8,000 /mo

Banded by channels, sending volume, and whether appointment setting and CRM are in scope. No per-appointment meter, no “book a call for pricing.”

10%

Any two services together — applied to both.

15%

Three or more services — applied across all of them.

Short minimum term, then month to month. Ad and tooling costs, where they apply, are paid at cost in your own accounts. Every price is on the price list.

Fair questions

Asked by every smart buyer.

We guarantee the activity we control — the weekly research, sends, follow-ups, and booked conversations, all verifiable. We won’t guarantee closed deals, because those depend on your offer, your pricing, and your sales call. Anyone guaranteeing deals is either overcharging for the risk or planning to redefine “deal” later.
Not the way we run it. We warm domains, cap sending, verify every address, and honor opt-outs — and we typically send from a separate domain, not your primary one, so your main inbox is never at risk. Deliverability is watched daily, because a burned domain ends the program.
A named specialist writes them in your voice, and you approve every sequence before it runs. AI helps draft and personalize at volume, but a person owns the account and handles the replies — nothing impersonates you unsupervised, and no bot talks to a real prospect on your behalf.
Here it’s a retainer, $2,500–$8,000/mo banded by scope, fixed in writing before work starts. Market-wide, appointment-setting retainers commonly run $3,000–$10,000/mo, and pay-per-appointment deals $150–$1,000+ per meeting — the latter looks cheaper until you count the no-shows and bad-fit meetings.
Everything. The domains, inboxes, verified lists, CRM records, and message templates are built in your accounts and stay with you. There’s no “our platform” you lose access to — the same ownership rule as everything else we make.
Adjacent practices

Often bought together.

Give replies somewhere to land

A website that sells — so the prospects you book arrive somewhere that closes, not a brochure.

Automate the follow-up

AI & automation wires the sequences, reminders, and CRM updates so nothing slips between sends.

The Scale bundle

Marketing, pipeline, and automation together.Three services — 15% off

End of file · SS-WEB-08

Get your free growth plan.

A working session on your ideal customer, then a written plan with the exact scope, price, and weekly activity we’d commit to — free, and yours to keep whether or not you hire us.