Simplified StartupDiscover
Full audit, URL inventory, ranking snapshot, backlink audit, content scoring — ends with an audit report.
Redesign · Replatform · Migration
Redesign or migrate —without losing rankings.
A bad redesign can wipe out years of organic growth in a single weekend. We've seen it happen. This service exists so it doesn't happen to you — SEO-first planning, a complete redirect strategy, zero-downtime launch, and 60 days of post-launch monitoring.
SEO-first methodology Complete redirect strategy Zero-downtime launch 60 days monitoring
The riskiest web project you'll run
Building new is easy. Moving live infrastructure isn't.
A migration done wrong can wipe out years of SEO growth in a single weekend — and take 2–8 months to recover. That's not a scare tactic; it's the industry data. Most botched migrations cause 10–25% organic traffic drops in the first 30 days, and some sites never fully recover — they permanently lose rankings on top pages because the redirect map missed a few dozen URLs. This service exists so that doesn't happen to you.
What's actually at risk
Three numbers to know before you start.
The cost of a mishandled migration — and exactly what this service is built to prevent.
0
Traffic dropThe typical organic dip in the first 30 days after a botched migration.
2–8mo
Recovery timeHow long it takes rankings to stabilize — if they recover at all.
0
Never recoverPortion of sites that permanently lose top rankings after a bad migration.
Done wrong vs done right
The difference is in the planning — not launch day.
Every migration we run follows the "done right" column. Every step.
Migration done wrong
- SEO called in after design is locked
- No URL inventory or redirect map
- Content “moved” without parity check
- No staging environment or QA
- Launched on a Friday afternoon
- No post-launch monitoring
- Rankings tank silently for weeks
- Recovery takes 3–6 months (if ever)
Migration done right
- SEO involved from day one — before wireframes
- Full URL inventory + 1:1 redirect matrix
- Every page audited for content parity
- Full staging environment with QA sign-off
- Launched Tue–Thu, monitored live
- 60 days of post-launch monitoring included
- Ranking movements caught within 48 hours
- Traffic dip minimized (usually under 5%)
When you need this service
Not just a design refresh.
You need a full Redesign & Migration engagement if any of these apply.
You're replatforming — WordPress ↔ Webflow, Shopify ↔ WooCommerce, or off Squarespace/Wix.
You're doing a full redesign with new URL structure, navigation, templates, or IA.
You're changing your domain — rebrand, acquisition, or consolidating multiple sites into one.
You're moving HTTP → HTTPS or switching hosting providers with URL changes.
You're consolidating brands or sites after a merger, acquisition, or restructure.
You're migrating off a proprietary CMS — locked in and paying too much for every update.
Our 4-phase methodology
Nothing skipped, nothing improvised.
Every migration follows the same four phases — refined across every project we've run. Pick a phase.
01
Discover
Understand what you have before you touch anything
What happens
Full crawl of your current site
Traffic & ranking baseline snapshot
Backlink profile audit
Content inventory + performance scoring
Analytics and tracking audit
Tech stack & integration inventory
What's included in every engagement
The full methodology — plus these deliverables.
SEO & technical migration
- Full pre-migration audit
- URL inventory (up to 10,000)
- 1:1 redirect map + implementation
- Schema migration & enhancement
- XML sitemap regeneration
- Core Web Vitals optimization
Design & development
- Design refresh or full rebuild
- Platform migration or rebuild
- Custom component library
- Mobile-first responsive
- CMS setup & content model
- Integration reconnections
Content & data
- Full content migration + parity check
- Blog / resource migration
- Media library migration
- Customer / user data migration
- Product catalog migration
- Comments & authors preserved
Launch & monitoring
- Full staging environment
- Complete QA sign-off
- Mid-week zero-downtime launch
- 60 days post-launch monitoring
- Weekly reports (first 8 weeks)
- Slack / email support windows
Timeline
Most migrations run 6–10 weeks.
Every step ends with a clear deliverable and your sign-off before we move on.
Map
Redirect matrix built, content plan approved, URL structure locked, analytics plan signed off.
Migrate
New site built on staging, content moved, redirects implemented & tested, QA on every device.
Launch
Go live mid-week, live monitoring for 72 hours, immediate fixes for anything unexpected.
Monitor
60 days of active monitoring, weekly reports, fixes as needed, final performance report at day 60.
Pricing
One clear price, published up front.
Priced by site size, not billed by the hour. No "custom quote after a discovery call."
Starter Migration
Small sites (up to 50 pages) — design refresh, same platform, redirects & SEO preservation.
Published
Growth Migration
Mid-size (up to 250 pages) — full redesign, platform switch, complete migration + 60-day monitoring.
Published
Scale Migration
Large sites (up to 2,000 pages) — e-commerce or content-heavy, complex integrations, phased launch.
Published
Enterprise / Custom
Over 2,000 pages, multi-domain consolidations, or multi-language — scoped per project.
Contact for quote
Project fees paid in three installments — 30% at kickoff, 40% at staging sign-off, 30% at launch. Hosting, platform fees, and premium plugins are separate. Every exact number is on the pricing page.
Common questions
Asked before every migration.
Small sites: 4–6 weeks. Mid-size with a redesign: 6–10 weeks. Large and multi-domain: 10–16 weeks. The 60-day monitoring runs after that on top.
Some short-term movement is normal — usually 1–5% in the first 2 weeks. A properly-run migration recovers within 30–60 days and often ends up better, because we also improve speed, schema, and internal linking.
Yes — product catalog, customer accounts, order history, payment integrations, and shipping rules all migrate. Cart data usually stays with the platform; everything else moves.
Yes — pure replatforms (e.g. WordPress → Webflow) where the design stays similar and only the platform changes. Usually faster and cheaper than a full redesign.
That's exactly why the 60-day monitoring exists. If something goes wrong, we're on it within 48 hours and fix it as part of the engagement — no extra invoice.
No. We use a staging environment throughout; the old site stays live until launch day, when we swap DNS and redirects in one window. Downtime is usually zero, occasionally 5–10 minutes.
Yes — all posts, categories, tags, author profiles, and usually comments migrate. Proprietary comment systems (like Disqus) can be migrated or kept as-is.
Yes, completely — built on standard platforms (WordPress, Webflow, Shopify) that you own. All source files, logins, and documentation are handed over.
Yes — HubSpot CMS, Squarespace, Wix, Weebly, Duda, and industry-specific systems. We rebuild on a standard platform where you're never locked in again.
That's the easiest scenario — URL parity means minimal redirect risk. We still run the full audit and monitoring, but the migration itself is smoother.
Website Redesign & Migration
Migrate or redesign — without the traffic disaster.
Book a free migration audit. We'll look at your current site, your goals, and where the risk points are — with a clear plan and price at the end. No obligation, no fear tactics.