Simplified StartupWe built the agencywe wished we'd hired.
Everything here is a fix for something that burned us — as founders, and as operators. Full stop.
Every rule here came from a bad experience elsewhere.
We didn't invent our principles at a strategy offsite. Each one replaces a specific thing that burns founders — and we've been the burned founder more than once. The agency model is quietly broken for small businesses: billable hours over outcomes, a pitch team that's never the delivery team, pricing hidden behind a phone call. Here's the direct line from what went wrong to what we now do.
We were handed a $9,000 invoice for “strategy” that turned out to be a slide deck and a Loom video.
Every price and scope sits on the website, in public, before you talk to anyone.
VerifiableA junior learned on a client's budget while the partner who sold the deal was never seen again.
A named senior specialist owns your account — and you meet them before you sign.
VerifiableAn agency held a domain, an ad account, and a year of analytics hostage on the way out.
Every asset lives in your name from day one, and leaving costs you nothing.
VerifiableGlossy monthly reports full of impressions and “engagement” carefully hid that nothing actually sold.
Reports open with the number that changes your bank balance.
VerifiableWe're not reacting to the industry in the abstract. We're fixing the exact invoices, exits, and reports that made us angry as clients.
We made honesty structural, not aspirational.
“Transparent” and “trustworthy” are the two most over-claimed words in this industry. Talk is free — so we wired honesty into how the work runs, where you can verify it. The test we hold ourselves to: could a sceptical founder check the claim without trusting us at all? If not, it doesn't belong on this page.
On the record
Prices, scope, and the full 14-point quality bar are published on the site — before a sales call, not after one.
Checkable work
Every deliverable clears a written definition of done. Read the checklist and hold the finished work up against it yourself.
Advice against our interest
We'll tell you what to skip, what to delay until you have revenue, and when a cheaper route serves you better — even when it costs us the sale.
No hostage contracts
A short initial term, then month to month. No auto-renew, no notice-period games, no exit fee. You stay because it's working.
See the thinking first
The free growth plan is a real, written document you keep — so you can judge our thinking before any money changes hands.
If you can't verify it before you pay, it's a promise, not a proof. We try to deal only in proofs.
We only win when you renew.
Most agency models quietly reward the wrong behaviour — more billable hours, more ad spend, more months locked in. Follow the money at a typical agency and its interests point away from yours. We removed each of those levers on purpose.
Flat, scoped pricing
No hourly meter, so we're never paid to be slow or to pad the work. A fixed scope makes efficiency our problem, not your invoice.
We don't profit from your spend
No percentage-of-ad-spend model, so we recommend the budget that works — not the one that inflates our cut.
Outcome over activity
No booked-meeting or activity quotas, so we chase the outcome that helps your business instead of numbers that look busy.
Earn it every month
Retainers renew monthly. Being worth keeping every single month is the whole business model — no long contract to coast on.
When the only way we grow is by being worth renewing, honesty stops being a virtue and becomes the strategy.
We take the risk you're usually asked to carry.
The standard agency deal asks you to pay up front and hope. We flipped it: the first move costs you nothing, the exit costs you nothing, and the pressure to perform sits with us — where it belongs. Risk is really about who pays when things don't go to plan. We moved each of those costs onto our side of the table.
Free plan first
You get the full plan — scope, price, and sequence — before committing a cent, and it's yours to keep whether you hire us or not.
We fix our own misses
If a deliverable misses the brief, we re-brief and rebuild on our time. A third revision round is our error to absorb, never your line item.
Walk away clean
Leave whenever, with every account, asset, and login intact. Nothing for us to claw back, nothing for you to rebuild.
No lock-in cushion
We'd rather earn month two than lock in month one — so the incentive to keep the first month's work genuinely good is entirely on us.
Flip the risk onto the agency and only good work survives the arrangement. That's the point.
Senior operators, not a sales team with a fulfilment floor.
At most agencies, the people who win the work and the people who do the work are different — and you only meet the first group. Here they're the same small, senior team, and you'll know them by name. We stay deliberately small because average quality is a function of who's actually touching the work. Growth, for us, means better clients and sharper work — not a bigger org chart.
One team, your hours
A tight blend of US and international specialists who keep your business hours, not just their own time zone.
Operators, not theorists
People who've built and run companies of their own — not career deck-writers. They've made the expensive mistakes already, on their own dime.
Same face throughout
The specialist who scopes your work is the one who does it and reports on it. No handoff, no telephone game.
Named accountability
Because the roster is small, everyone is accountable by name. There's nowhere for weak work to hide.
We measure results in your business, not ours.
Plenty of agencies are thriving while their clients quietly aren't. There are two scoreboards in this industry, and they rarely match. When they diverge, we optimise for yours — because if your scoreboard doesn't move, ours shouldn't either.
- Awards
- Case studies
- Renewals
- Enquiries
- Booked calls
- Closed sales & clean books
Your metrics, not vanity
Enquiries, booked calls, closed sales, clean books — the numbers that change your bank balance, not our portfolio.
The bad news too
Reports name what didn't work and what changes next month, not just a highlight reel — including the parts we'd rather not show.
We'll cut our own scope
If a channel isn't earning its keep, we'll recommend cutting it — even if it shrinks our scope — before you have to ask.
Tied to outcomes
Every number ties back to a business outcome, so “good month” always means good for you, not just busy for us.
The fair pushback — answered straight.
You should be sceptical of any agency, us included. So here's the strongest case against hiring us, and our honest reply to each — no spin.
Small means senior and accountable, not stretched thin. We take fewer clients on purpose and we'll tell you plainly when we're at capacity rather than overcommit.
We'd rather show than tell — so we're honest about what we can show today.
We're early, and we won't borrow credibility we haven't earned. No stock photos of “the team,” no invented testimonials. A lot of agency proof is theatre. We'd rather under-claim and be verifiable than over-claim and be typical.
This very website is the sample — designed, built, measured, and documented against the same 14-point bar we sell to you.
Everything we assert is checkable: the pricing page, the quality checklist, and the full process are all on the site right now.
Case-study slot — publishes the moment a client signs off, with their real name and real numbers, never a day before.
Attributed results, in context — not anonymised “a client saw +300%” with no way to check it.
We'd rather have honest empty slots than a fake highlight reel. The empty slots are a promise we intend to keep in public.
A real plan, not a pitch.
Book a free growth plan. You'll leave with a real, written document and a straight answer on whether we're the right partner. No decks, no pressure, no obligation either way.